Complex Workflows Automated
Body Piercing Retailer
Australia & New Zealand
Challenge
Following the success of their Business Intelligence transformation, a leading multinational body piercing retailer re-engaged InsyteGroup to address a new set of operational challenges. While enhanced visibility through Power BI had already delivered significant value, the client recognised that key workflows across their technology landscape—spanning Shopify, Lightspeed, Deputy, Salesforce, and Cin7—were still fragmented.
Manual processes, duplicated effort, and disconnected platforms created inefficiencies across the business. Previous attempts to resolve these issues with off-the-shelf integration tools had failed, lacking the precision, scalability, and sustainability required to support rapid growth. The client needed a more tailored, robust approach that would streamline operations and position NetSuite as the central source of truth.
Solution
InsyteGroup designed and delivered an end-to-end workflow automation strategy, building on the data backbone established during the earlier BI project. Taking the same methodical, piece-by-piece approach, we ensured every integration was purpose-built, scalable, and fully aligned with the client’s broader strategic objectives.
Working closely with stakeholders across operations, retail, and IT, we:
Mapped existing processes to identify automation opportunities across inventory, staffing, sales, and customer engagement
Designed intelligent workflows that synchronised real-time data between Shopify, Lightspeed, Deputy, Salesforce, and Cin7
Anchored the integrations in NetSuite, ensuring a consistent and reliable system of record across the business
Developed a bespoke API connecting the client’s online booking platform with Deputy, enabling real-time customer appointments tied directly to live staff availability
This cross-functional approach not only reduced operational friction but also unlocked new revenue opportunities by enabling a seamless online booking experience.
Impact
The result was a fully integrated, future-ready operating model that delivered:
Operational consistency across departments and retail locations
A seamless booking experience linked directly to live rostering data
Scalable onboarding processes for new store openings
Reduced overheads through automation and the removal of redundant platforms
Confidence in decision-making, supported by unified, structured data
By embedding automation into the core of their operations, InsyteGroup gave the client the agility, scalability, and control needed to continue expanding with confidence. The engagement not only enhanced efficiency and customer experience but also strengthened the organisation’s ability to adapt quickly to future growth.
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