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Practical thinking on data, BI and AI

Articles from the engineers who build it, on reporting, integration, data architecture and putting AI to work on your own data.

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LatestBusiness Intelligence

What great email marketing analytics actually looks like

Five questions an email marketing team should be able to answer from its data: from the true impact of a campaign to leaking discount codes and lapsed customers worth winning back.

Melanie Poonai

2 October 2026 · 5 min read

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